Cover photo: Marko Pigac, www.slovenia.info
Alongside flawless logistics that make it the ideal destination for meetings, incentives, conferences, and events, Slovenia offers the perfect mix of charm and cultural heritage waiting to be experienced. From folklore parades to hands-on craft sessions and centuries-old rituals, Slovenia’s traditions can be seamlessly woven into your MICE programme, turning every gathering into an inspiring and authentic journey.
Photo: Marko Pigac, www.slovenia.info
Photo: www.istockphoto.com
Slovenia's folklore celebrations are built for group experiences. One standout is Kurentovanje in Ptuj, an 11-day carnival that draws around 50,000 spectators to its grand international parade on Shrove Sunday—the day before Lent, traditionally marking the end of winter festivities and indulgence. Central to the spectacle are Kurents, mythical figures believed to chase away winter and evil spirits with their sheepskin cloaks, wooden masks, and loud cowbells.
Seeing them on Shrove Sunday is a one-of-a-kind experience exclusive to Ptuj—a cultural highlight that captures the spirit of Slovenian tradition. However, imagine having these dramatic figures perform at your event! Their dynamic acts, steeped in folklore, will bring Slovenia’s heritage directly to your venue—creating immersive storytelling moments that captivate and inspire conference attendees.
Photo: Stanko Kozel, www.slovenia.info
Photo: Marko Pigac, www.slovenia.info
Slovenia has a rich artisan tradition rooted in respect for nature, community, and centuries-old techniques passed down through generations. These living crafts are not only a source of national pride but a dynamic and interactive way to connect MICE participants with the country's cultural identity.
Slovenia is the only EU country to have protected its native Carniolan bee and has a long-standing beekeeping tradition inscribed on UNESCO's Representative List of the Intangible Cultural Heritage of Humanity. Beekeeping here is more than honey—it's an expression of environmental stewardship and artistry.
Beehive Panel Painting – Tap into Slovenia's unique folk-art tradition by painting symbolic motifs on traditional beehive panels, a form of storytelling dating back to the 18th century.
Idrija lace represents a pinnacle of Slovenian handicraft. Recognised by UNESCO for its cultural significance, this intricate bobbin lace has been produced since the 17th century in the western town of Idrija and is celebrated for both its beauty and precision.
Idrija Lace Demonstration – Witness the detailed bobbin lacework in Idrija, a UNESCO-recognised craft. Pair with a lace-themed team challenge or collaborative design activity.
No visit to Slovenia is complete without a ride on a traditional pletna boat—a 7 m flat-bottomed wooden craft rowed by a standing oarsman under a colorful awning on Lake Bled. Originating around 1590, the craft of operating the pletna boat is passed down through generations within a small number of local families.
This exclusivity not only preserves its authenticity but also adds a personal layer to every ride. For MICE groups, this offers a story-rich incentive moment: crossing the lake to ring the church bell on the small island—a tradition believed to grant wishes and bring positive fortune, followed by a lunch at the castle perched upon a cliff.
Cultural traditions bring unique value to MICE events by transforming standard agendas into meaningful, story-driven experiences. These moments foster authenticity, spark creativity, and naturally build team spirit. For incentive groups, they offer exclusivity and emotional resonance that typical programmes rarely deliver.
With the right partner, Slovenia's rich traditions will elevate any event. Through thoughtfully curated cultural moments and seamless event delivery, Nomago DMC is here to transform your programme into a truly inspiring experience.
Let us take you on a cultural journey you won’t forget.